Do You Really Need a Manager?
4EVA Publishing Group
Do You Really Need a Manager?
The Role of Management in Today’s Creative
In today’s fast-paced entertainment industry, many artists, dancers, and influencers believe they can navigate their careers independently.
With social media providing direct access to audiences and brands, the idea of having a manager often seems unnecessary. Some creatives choose to rely on friends or associates to help with their careers, assuming they can handle business matters on their own.
However, as the industry grows more competitive, the importance of professional management remains undeniable.
This publication explores why having a manager is still valuable, the signs that indicate you might need one, and the advantages and disadvantages of professional management in the creative space.
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Emtee sends shots at his former label Ambitiouz Ent
Stream Why me Remix by Emtee, Nasty C , Blxckie & Audiomarc Link -> https://youtu.be/8e3Hbh-WaZQ?si=-V876dZOJ2dYzFjH
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Why a Manager is Important.
A manager plays a crucial role in shaping a creative’s career by handling business affairs, securing opportunities, and ensuring long-term growth. Here’s why having a manager can be beneficial:
• Industry Connections & Opportunities. Managers have established relationships with brands, promoters, event organizers, and media outlets. They can open doors that may not be accessible to independent creatives.
• Negotiation & Contracts – Without proper knowledge of contracts, creatives risk being underpaid or exploited. A manager ensures fair deals and protects their client’s interests.
• Brand Building & Marketing – Managers help position artists, dancers, and influencers strategically, ensuring they build a brand that attracts bigger opportunities.
• Time & Focus – A creative’s primary focus should be on their craft. Managers handle administrative tasks, allowing their clients to concentrate on their work.
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Sjava’s does collaboration with South Africa’s biggest artists; Riky Rick, Emtee, Nasty C & Kwesta. link ->
https://youtu.be/kM9u45VpmoA?si=gqTHCpRSAJ-10agj
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• Crisis Management – The entertainment industry comes with challenges, including bad press and conflicts. A manager helps navigate these issues professionally.
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